Any SEO knows the name of the game is links. While there may be a few people that may argue some other points, they may be valid, but link building is really the name of the game. Sure, there’s a lot more than just acquring as many links as possible, but we all know that it’s the single largest thing. Search Engines love links, and the company owner loves being at the top of the search engine. There’s a lot of different ways that a person can acquire links, and unfortunately, this may be the single hardest part of being an SEO. Unfortunately, this starts a debate. No one wants to get links that aren’t really going to help them in the SERPs, so they’ll argue about what’s worth it and what’s not. It’s pretty confusing to anyone getting into the industry, and it’s also something that makes a lot of people quit before they even got into it.
It doesn’t matter which way the people get their links. As long as it’s not shady, and any SEO should know what is and isn’t, it’s all pretty good. One of the best things that a person should do, instead of following all of the gurus, would be to keep it simple. It may not make them a a boat of money than the shadier practices, it’s something that the Big 3 really enjoy. While it may not be that glamorous, it’s advisable. Create fresh content that people will actually want to read, find some useful tools, and find other people in the niche that you’re targeting. While it may not be the quickest way to the top, it will definitely help with the branding of a company. In the end of the race, it’s all about the company with the most credibility.