Best Website Marketing

Let’s say there are a lot of conversions coming in and everything is balancing out. Everyone is happy, and there’s a lot of things to celebrate about. While it may be time to pop the champagne, no one is done with their work. We have all heard that Internet Marketing, even outside of SEO, is an ongoing process. There’s a lot of things that should be done, and it’s time to consdier what’s going to be the next step. There’s always something that could be done. Getting back to the SEO side, let’s just take a look at the last word of the term: Optimization. There’s really no way to have anything 100% optimized, if that were the case, no one would be getting any SEO contracts.

Sure, we all know that we could always be building more links, and we definitely should. Outside of that, there’s still the on-page that shouldn’t be neglected. A lot of people seem to neglect the on-page SEO after a certain point, as they don’t want to mess with it too much. There’s always changes that can be made to the layout, content, and the general architecture, itself. It should be highly advised that a person does do that, as it can really have a pretty good impact on a website’s conversion rate.

While it’s great to allocate time to other projects, remember that you could always be working on the previous project, especially if it’s making good money.

There are many guides available on the internet that claim to have the secret for building tons of links overnight, without any negative repercussions from Google. Unfortunately, in most cases this is nothing more than wishful thinking. Over the years Google has refined it’s indexing algorithm to recognize unnatural linkbuilding habits, so most of the quick and easy methods will result in sandboxing, and possibly de-indexing if abused. Fortunately there is a way to build a lot of links in a very short period of time on sites that are genuinely relevant to your niche. The method is known as link baiting, and is perhaps one of the best kept secrets in search engine marketing.

What is Link Baiting?

Link baiting is basically the practice of distributing quality content on article directories and other web 2.0 sites in order to bait other webmasters into posting your content on their site. This is called content syndication, and despite the rumors of duplicate content penalties many sites use syndicated content on a daily basis. Although these webmasters will be using your content on their site it benefits you as well, as they have to leave the author links in tact, otherwise their search engine ranking could be detrimentally affected. In fact, many webmasters use Wordpress plugins that automatically fetch content from web 2.0 sites and RSS feeds, and these plugins leave the author links in tact by default! This means that any link you post in the original article will be posted on these sites, giving you tons of link juice with minimal effort! Backlinks are perhaps the most important part of a website marketing campaign, and link baiting with quality content is by far the best way to bribe other webmasters into giving you backlinks for free.

We have all heard the old adage, “cleanliness is next to godliness.” In terms of a website, this is what separates the good from the bad. We all have a lot of information to display to the potential customer, and while it’s imperative that we get it out there, there’s definitely a way to go about it. But, fortunately, there are very many different ways to convey this information. We don’t need to bombard the consumer with a lot of information — all at once. No one wants to see one million things popping out at them. While it may ease a webmaster’s piece of mind, it certainly won’t help with the conversion rate.

Consider a website like a home. If it’s dirty, you’re definitely going to have a lot of trouble trying to find what you want. People can think better when they’re in a clean enviornment, as there aren’t too many distractions. When a customer is on your website, they obviously want something in particular. On the homepage, make sure your content is right to the point. They need to know exactly what you’re selling, how much it costs, and what it looks like. Any claims that you need to make should be summed up as cleanest as possible — nothing more. People need to know how to buy your product in less than 10 seconds, make it perfectly clear how they do exactly that. Too much texts distracts the user from a call to action.

A clean home is a happy home, and a happy home is one with a high conversion rate.