Archive for the ‘Link Building’ Category

Keep Your Links Natural

Wednesday, April 14th, 2010

There’s a lot of different things that a person needs to do when they are trying to run a successful SEO campaign. After all of the on-page is at a comfortable enough position, it’s time to work on all of the off-page. Yes, linkbuilding is one of those things that no one really likes to do, especially if they aer jumping into a new niche. Unfortunately, we all know that this is th most crucial piece of information if a person is going to actually see themselves dominating for the keywords of their choosing. While it may not be possible to “dominate” per se, there’s definitely enough for all of us out there to pay the bills. A successful link building campaign is one that is widely debated, and considering that we’re not going to be shady, we’ll stick to the basic principal.

Even though this has been said before, it’s imperative that all of the links that are pointing to your website are perfectly natural. There are still a lot of people out there that aer gaming the system, gaining all of the high PR links that they can, neglecting all of the lower PR links and their outbounds. It’s imperative that any person building their links to keep it completely natural, acquiring links of all rankings within their niche. While there will certainly be some two-way links in their, if a person creates a lot of quality content that people read, they’ll start seeing the links come pouring in.

You Know You’re Going to Need Links

Wednesday, March 24th, 2010

Any SEO knows the name of the game is links. While there may be a few people that may argue some other points, they may be valid, but link building is really the name of the game. Sure, there’s a lot more than just acquring as many links as possible, but we all know that it’s the single largest thing. Search Engines love links, and the company owner loves being at the top of the search engine. There’s a lot of different ways that a person can acquire links, and unfortunately, this may be the single hardest part of being an SEO. Unfortunately, this starts a debate. No one wants to get links that aren’t really going to help them in the SERPs, so they’ll argue about what’s worth it and what’s not. It’s pretty confusing to anyone getting into the industry, and it’s also something that makes a lot of people quit before they even got into it.

It doesn’t matter which way the people get their links. As long as it’s not shady, and any SEO should know what is and isn’t, it’s all pretty good. One of the best things that a person should do, instead of following all of the gurus, would be to keep it simple. It may not make them a a boat of money than the shadier practices, it’s something that the Big 3 really enjoy. While it may not be that glamorous, it’s advisable. Create fresh content that people will actually want to read, find some useful tools, and find other people in the niche that you’re targeting. While it may not be the quickest way to the top, it will definitely help with the branding of a company. In the end of the race, it’s all about the company with the most credibility.