We have all heard the old adage, “cleanliness is next to godliness.” In terms of a website, this is what separates the good from the bad. We all have a lot of information to display to the potential customer, and while it’s imperative that we get it out there, there’s definitely a way to go about it. But, fortunately, there are very many different ways to convey this information. We don’t need to bombard the consumer with a lot of information — all at once. No one wants to see one million things popping out at them. While it may ease a webmaster’s piece of mind, it certainly won’t help with the conversion rate.
Consider a website like a home. If it’s dirty, you’re definitely going to have a lot of trouble trying to find what you want. People can think better when they’re in a clean enviornment, as there aren’t too many distractions. When a customer is on your website, they obviously want something in particular. On the homepage, make sure your content is right to the point. They need to know exactly what you’re selling, how much it costs, and what it looks like. Any claims that you need to make should be summed up as cleanest as possible — nothing more. People need to know how to buy your product in less than 10 seconds, make it perfectly clear how they do exactly that. Too much texts distracts the user from a call to action.
A clean home is a happy home, and a happy home is one with a high conversion rate.