There are many guides available on the internet that claim to have the secret for building tons of links overnight, without any negative repercussions from Google. Unfortunately, in most cases this is nothing more than wishful thinking. Over the years Google has refined it’s indexing algorithm to recognize unnatural linkbuilding habits, so most of the quick and easy methods will result in sandboxing, and possibly de-indexing if abused. Fortunately there is a way to build a lot of links in a very short period of time on sites that are genuinely relevant to your niche. The method is known as link baiting, and is perhaps one of the best kept secrets in search engine marketing.
What is Link Baiting?
Link baiting is basically the practice of distributing quality content on article directories and other web 2.0 sites in order to bait other webmasters into posting your content on their site. This is called content syndication, and despite the rumors of duplicate content penalties many sites use syndicated content on a daily basis. Although these webmasters will be using your content on their site it benefits you as well, as they have to leave the author links in tact, otherwise their search engine ranking could be detrimentally affected. In fact, many webmasters use Wordpress plugins that automatically fetch content from web 2.0 sites and RSS feeds, and these plugins leave the author links in tact by default! This means that any link you post in the original article will be posted on these sites, giving you tons of link juice with minimal effort! Backlinks are perhaps the most important part of a website marketing campaign, and link baiting with quality content is by far the best way to bribe other webmasters into giving you backlinks for free.